While Lance Armstrong was making history with his record-breaking 7th Tour de France win, Outdoor Life Network broke their all-time viewership record with 1.7 million viewers watching live coverage of the final stage of le Tour Sunday morning, according to AP report. OLN averaged 607,250 viewers over the 23 days of live Tour coverage, which took place early in the mornings in the United States. OLN's average primetime audience is 330,000 people.
This news comes by way of BikingBis, who makes fun of the hunting and fishing shows that normally appear on OLN.
Tags: cycling tdf oln
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