LVMH worked with the New York City Department of Transportation and the Fashion Institute of Technology to create the "Bike In Style Challenge." In this Challenge, FIT students competed to design stylish bike-wear and accessories for New Yorkers who bike to work.
LVMH owned Donna Karan New York worked with FIT students, providing creative direction as they competed in designing a set of biking essentials: a poncho, a jacket and a travel bag. DKNY is also developing the prototypes of the winning designs.
Watch this space for news and photos from the awards ceremony next week.
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