A New Cadillac

Cadillac displayed their line of bicycles at Interbike 2006. What struck me as odd when I was talking to the representative, was that they are not cross-promoting it with Cadillac cars at all. They are basically relying on the Cadillac name to get consumers to buy. The representative mentioned that most people looking to buy bicycles won't know of the Bianchi, Cannondale, or Trek names, but they will know about Cadillac. They are not directly linked with the Cadillac brand, rather, they are an officially licensed product.