Cannondale Bicycles is featured prominently in an article about how Web 2.0 technologies and blogging are increasingly being embaced by the corporate world.
In February 2005, Janet Maurice, webmaster for Cannondale Bicycle Corp., introduced a blogging platform to her company's Web site. The Bethel, Conn.-based bicycle manufacturer has seen a resurgence in its brand ever since.
"From the quantitative perspective, I can tell you that we've increased traffic to our sites by almost 50% in the last year," Maurice said. "People are coming in, they're reading, they're subscribing, they're talking about us on different forums and new groups and they're directing people back to our site to continue the conversation. Blogging encourages and fosters community. And when the general community is talking about your product and your brand in a positive way, it doesn't get any better than that."
Cannondale's employees blog on the company's Web site, too, and talk up new products, bicycle events, the latest technology in the industry and news about professional bicyclists.
Read more: IT execs eager to exploit Web 2.0 wave. Found via the amazing Bike Search Tool. Use the Bike Search Tool to extend your reach into the Long Tail.
technorati tags:cannondale, web+2.0, blogging, marketing
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So true... so very, very true.
ReplyDelete... but I was in the New York Times...
The way I look at it, the more members of the industry start blogging, the better. I'm glad they're doing it.
Ok, Cannondale, so what happens when we start to blog about your crummy, butt-ugly pieces of SLAG on two wheels, aka sorry-ass excuses masquerading as bikes? Yer gonna sue us?
ReplyDeleteYes, this message was brought to you and paid for by the friendly folks at Specialized. Cya next year at Interbike! :-P