Proximic - context based links for your website

If you visit Cyclelicious you might have noticed I've added a small "Prox It" widget near the top of the web page. This widget from the small Germany start-up Proximic examines the content of your website, does some pattern matching and pops up what it thinks are related news items, Wikipedia articles, websites and products. If you have a moment, please try it out and let me know if you think the results are relevant or interesting. I'm especially interested in knowing if there's any benefit for you, the Cyclelicious reader. Javascript must be enabled on your browser for this to work. Thanks!