No, I'm not referring to the missing pedals (har har) or cross chaining: The fork is installed backwards!
To be fair, when bikes are sent out for review, they're generally sent unassembled and the reviewer or gear editor is responsible for bike assembly.
Found on the Santa Cruz Bicycles 104 Bronson blog.
Update: George Hincapie posted a photo of his new BMC mountain bike to TwitPic. Thanks to Naotoj for pointing to this in the comments.
Even pro teams do that!
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Oh, that's too funny -- George Hincapie with a backwards fork!
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