Even in the cycling industry there are only a handful of folks who blog. Masi, Sock Guy, Surly, Terry, and Cannondale are among some of the cycling companies that have a blog presence of some type.
Notably absent are the biggies in the industry such as Trek, Giant, and Specialized. Specialized, in particular, hired a PR firm for a viral marketing effort, but even here they failed to make much of splash beyond mention in a few specialized (heh heh) advertising journals.
If a Fortune 500 company executives can blog, why not some bicycle companies?
Elsewhere
Those interested in traffic safety may appreciate this story about a judge who sentences teen traffic infractors to ride the bus.De-motorize your soul. Via Bicycle Urbana-Champaign.
There's a whole bunch of them over at Cold Fury! (Blogging Lawyers, right wing variety!)
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