The initial six month pilot will include 250 bicycles distributed at 22 stations in the historic center of Rome. Eventually, promoters hope to make 20,000 rental bikes available throughout the city. “This experimental bike-sharing programme will make travelling in the centre of Rome easier, faster, economical and environmentally sound,” said Roman mayor Walter Veltroni.
The bike stations and bike rental program will be installed and managed by outdoor advertising firm Cemusa utilizing equipment and bikes from Bicincittá. (Bicincittá is "Bici in cittá," which means "Bike in town." Get it?)
Learn more --
- Bike Europe: Rome enters bike sharing program.
- AFP (via Yahoo news): Rome to be latest city launching bike-sharing program.
- Bike Sharing Blog: Roam around Rome, by bike.