Thursday, June 26, 2008
Interbike stays in Vegas
"The decision to keep the Interbike show in Vegas comes after years of research and communication with our retailer attendees, exhibiting manufacturers and important industry partners," said Lance Camisasca, Interbike's industry consultant. "The data and communication we have collected, along with industry recommendations from organizations like the National Bicycle Dealers Association (NBDA) and Bikes Belong, confirm our decision to keep the show in Las Vegas."
Keeping Las Vegas as the host city for the Interbike trade show came into question two years ago in preparation to renew the show's contract with the Sands Convention Center, which expires with the 2009 show. Among other things, members of the industry were interested in seeing the show support a more cycling-friendly city, while maintaining the best return on investment for exhibitors and retail buyers.
More space needed. Some of the key requirements of Interbike are contiguous exhibit space of at least 700,000 gross square-feet and ample meeting room space, a large and diverse selection of hotels, restaurants and entertainment options conveniently located to the events, an international airport located within close proximity to the event with many flight options, numerous carriers and low airfare rates, and an outdoor demo site with great weather, extensive cross country/downhill trails and a closed road loop.
While Interbike management heard the voices of those who wanted out of Vegas, an overwhelming number of retailers and industry attendees picked Las Vegas over alternate venues in surveys. "After numerous communications with our members and board and reviewing the annual survey results, the proof is in the numbers," said Fred Clements, executive director of the National Bicycle Dealers Association. "In addition to what shop owners and managers say to us and what they put in a survey, retailers' loudest vote has been with their feet by attending the show."
"Interbike did a great job of sharing their survey results and other research," said Tim Blumenthal, executive director of Bikes Belong. "After so many years in Las Vegas, the simple idea of a new host city is appealing, but the data shows that retailers and suppliers still prefer this city for a variety of good reasons. Thus, we support the decision to stay for the next few years."