John Burke: More money for cycling advocacy

Trek President John Burke addressed a group of bicycle industry leaders at the Taipei Cycle Show and challenged them to contribute money and time toward bicycle advocacy. “The bicycle industry is sitting at a place in history where we are at a crossroads,” said Burke after pointing out a convergence of global issues positions the industry as a solution to obesity, traffic congestion, urbanization and air pollution, calling the bicycle the "perfect product at the perfect time."

Carlton Reid of BikeBiz took video of the talk and posted 23 minutes of the talk to YouTube.

John Burke initially gave this presentation at the U.S. National Bike Summit two weeks ago, but he was able to address a much larger audience of bicycle industry leaders in Taipei this week.

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