ehuda Moon — a name he invented in high school, which stuck simply because he thought it was funny — is a bicycle mechanic who works at the fictitious Kickstand Cyclery. His character embodies the tweedy and idealistic side of bicycle culture: cycling for transportation and the joy of the ride. He appreciates the traditional ways; for him, bicycle technology reached its peak in the '70s. He probably wouldn't trust carbon fiber. He's an advocate of sharing the road. He's put white "ghost bikes" around the neighborhood to raise awareness of cyclists killed in collisions with cars. He's also placed "share a bike" bikes around town for people to use whenever they need a bike to get somewhere. He's not above taking traffic management into his own hands by painting his own bike lanes. With his beard and stature, he bears a striking resemblance to his creator.
Read more: Waxing Moon. H/T to Jonathan, formerly of California, now in Ohio.