I found this in my "drafts" folder. The links are a few months old but I think the lessons for the Local Bike Shop are still valid. Is it still too difficult for the uninitiated to buy a bike? Or have things chnaged much since last year? Has Shimano's "Coasting" initiative done much to make things easier?
Trek makes it too hard to buy a bike. "Bicycle shops are notorious for being unfriendly places to the uninitiated. I am not one of those neophytes, but I once was. I recall going into shops where the "sales associates" were notably annoyed that they had been interrupted by a customer- especially one who doesn't know all that the omniscient staff members already do. It's about the same feeling you get going into a music store like Guitar Center."
Trek Makes it Hard to Buy a Bike Part 2. "The first thing you must know when you go to purchase a high-perf bike is that the people in the bike shop will treat you with about much interest as a call from a telemarketer at dinner time."