Here is a great opportunity for somebody -- Specialized will give you this bike, gear, and travel to sweet mountain biking trails for one year. All you have to do is write about the great times you're having riding on said Specialized bike with Twitter, Facebook and other social media sites.
In other words, Specialized is offering to sponsor your mountain biking adventures, so you can look just like this.
It's not really a full sponsorship -- after the year, you must either pay for the bike or return it to Specialized, but a one year demo still sounds like a pretty incredible deal to me.
Read the full details here. I'm a committed road guy who occasionally rides dirt on a 10 year old hardtail, but I just might go for this.