Bicycle trade shows are fun because of all the free magazines that are available. The usual crowd were at the 2008 Handmade Bicycle Show including VeloNews with a free bicycle giveaway, Dirt Rag with their Sock Guy socks, and Road Bike Action with free magazines.
Momentum Magazine is a two year old Canadian publication that made it's first foray into the U.S. market with the January/February 2008 issue. Momentum is distributed for free at bike shops in New York City, Chicago, Minneapolis, San Francisco, Portland and Seattle. Momentum focuses on the everyday riding of "urban" cyclists who ride mostly to get around. The tech tips are things like how to install fenders, and product reviews are on the latest in longtail bikes.
Embrocation is a gorgeous new quarterly featuring high quality bike porn and other cycling photography. It's like a coffee table book that you can subscribe to, printed on high quality stock. Read the Embrocation blog to get a feel for this publication. The current issue highlights Cyclocross racing and racers.