DKNY also will give away what they describe as a "custom folding bike," which turns out to be a Huffy painted in a DKNY color scheme. (Since when did Huffy have folders?)
According to Conde Naste Portfolio, DKNY has also chained about 75 orange bikes around New York City, noting that it's a publicity stunt that's seems to have gone awfully well for DKNY. Why else would DKNY be mentioned by Bike Snob, Streetsblog, Bike Blog, Bike Hugger, Gwadzilla and now even Cyclelicious?
Not all the attention has been positive, with some people thinking it's too much like the ghost bike memorials.
I guess I should point out that none of the female bike commuters I encounter ever look like the fashion models pictured here. They mostly look something like me -- you know: a little bit dorky, wrinkly clothes, wripped and oily pant hems, smelly bike gloves, yellow jacket, helmet hair, a little sweaty -- they just usually have longer hair than me. I sometimes run into sanguine cuties like Emily though, too.